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Revolutionary Design Showcases Futuristic Technology

Shanghai, China - OUTPUT, a leading digital ecological platform, has unveiled the Vivo X Series Outdoor Campaign, a larger-than-life mobile phone installation that merges urban landscapes with digital content. The installation, located at the North Bund in Shanghai, will be on view from April 9, 2023, to May 4, 2023.

The installation, reaching up to 8 meters in height and nearly 12 meters in length, faithfully replicates two mobile phones in a 1:1 ratio. It utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a realistic design and high-quality display. The fusion of VR augmented reality and naked-eye 3D technologies creates a visually appealing and novel experience, embodying the exquisite appearance and outstanding performance of the mobile phone.

By incorporating radar tracking, human body capture, and naked-eye 3D technologies, the installation enables interaction between people and the screen, providing real-time monitoring of foot traffic and tracking interactive data. The design caters to different gender preferences, delivering a trendy visual experience to the target audience and creating a favorable impression of the product.

OUTPUT, known for its focus on cutting-edge content innovation in digital technology, has received the prestigious Silver A' Design Award in Advertising, Marketing, and Communication Design for this groundbreaking installation.

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