FOR IMMEDIATE RELEASE

Shanghai Bank's Avantgarde Flagship Store

Shenzhen Scene Aesthetic Design Co., Ltd has unveiled the innovative design of the Bank of Shanghai's flagship store, drawing inspiration from the inclusive culture and avantgarde Haipai culture of the city. The design features a symbolic ceiling dome representing the Huangpu River, creating a visual juxtaposition of history and modernity while subtly conveying the brand's values.

The flagship branch achieves a perfect integration of functionality, culture, and user-friendliness through a modern minimalist design approach and a modular, function-based layout. The 560㎡ space is filled with ultramodern soft furnishings and equipment, providing a comfortable environment for clients to conduct business and have comprehensive communication.

Constructed with modern materials, the bright, spacious outer functional areas create a sense of security, while the interior areas feature wood and leather upholstery, highlighting fairness and rigor to win clients' trust. The design also incorporates frosted glass windows to reduce natural light glare and external light interference.

The square dome at the lobby symbolizes uprightness and rigor in traditional Chinese culture, highlighting the bank's serious, meticulous attitude and bringing a sense of security to clients. Additionally, an embedded information display under the dome simplifies the process of most-required services, offering greater convenience to customers.

The project, which began its design in 2020 and was completed on Beijing's Financial Street in 2021, integrates Shanghai's Haipai culture into the architecture to improve clients' communication and service experience, thereby increasing customer stickiness and conveying the brand values.

The major challenge for the design was the trade-off between limited space and unlimited functionality. The design team created a moving line that connects service demonstration, experience, communication, and business transaction, ensuring full functionality and simplifying the process of doing business.

As a flagship branch of Bank of Shanghai, this project achieves comprehensive functionality, simplifies traditional services, and establishes a fair and rigorous corporate image through its innovative layout and design ideas. The touch of local elements enriches its cultural connotation, improving customer experience with a visual expression that balances history and modernity.

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