FOR IMMEDIATE RELEASE

Ecovacs Store Identity Design

Shenzhen Scene Aesthetic Design Co., Ltd has unveiled a groundbreaking offline retail store for Ecovacs, themed around a "Better Way of Life." The project, which began in January 2022 and launched in China in June 2022, represents an exploration of the relationship between humans and robots, creating immersive future home scenarios where technology and life harmoniously integrate. The 150㎡ space is designed to guide customers through different emotional and experiential routes, meeting their needs for shopping, socialization, and entertainment.

The main visual space is dominated by a gradient blue color scheme, complemented by warm wood grain and metal-textured display shelves, creating a futuristic ambiance that brings the products and customers closer together. The design team utilized round shapes extracted from the brand logo and products as a visual language, ensuring unity and consistency between the main brand elements and the space design.

The retail space carefully integrates product demonstrations, browsing areas, product experience zones, and scenario sections, creating an interactive and immersive experience for customers. By simulating real-life applications of the products and creating a home-like atmosphere, the design highlights the emotional bond between humans and robots, emphasizing the brand's mission of "Robotics for All."

Shenzhen Scene Aesthetic Design Co., Ltd's innovative approach to retail design has been recognized with the prestigious Iron A' Design Award in 2023, affirming its commitment to well-designed, practical, and innovative creations that meet professional and industrial requirements. The company's subversion of traditional SI design concepts and mode has ushered in a new era of scene aesthetic design and brand experience marketing, positioning itself as a leader in the field.

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