FOR IMMEDIATE RELEASE

WeAre4810 Brand Identity Unveiled by Laura Ferrario

Laura Ferrario, a renowned Creative Director, has unveiled the WeAre4810 brand identity, a project that seamlessly combines tradition and innovation. Inspired by the Grivel family's association with the name 4810 and the height of Mont Blanc, the brand encapsulates a range of activities, from rental and shopping to food, under one big hat represented by the unique 4810 brand.

The brand's graphical form is based on contemporary and solid numbers, serving as a seal to guarantee quality and modernity. The WeAre4810 brand encompasses WeAreRental for ski rental, WeAreFood for cuisine, WeAreShopping for sports apparel, WeAreOutlet for promotions, and WeAreFamily, rooted in a long family tradition dating back to the 19th century.

The project, initiated in January 2018, involved the use of various materials such as paper, PVC, ceramics, and fabric for brochures, external signs, coffee cups, and uniforms. The brand's reach extends to a website that narrates its history and services, offering the convenience of online ski bookings.

Laura Ferrario's WeAre4810 brand identity project was awarded the Bronze A' Design Award in 2021, recognizing its outstanding and creatively ingenious design that authentically combines tradition and innovation, contributing to quality of life improvements.

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