FOR IMMEDIATE RELEASE

Plaza del Sol Crisp Bag Design

Estudio Maba has unveiled the Plaza del Sol crisp bag design, which draws inspiration from the souvenir objects found in Spanish tourist cities. The design incorporates these graphic elements to create a unique visual language for the brand, giving it a distinctive personality that resonates with the public.

The Plaza del Sol crisp bag stands out for its contemporary take on traditional folk graphic motifs, infused with humor and irony. The design aims to evoke a sense of joy and amusement in consumers while showcasing the unmistakable Spanish character in a fresh and innovative manner.

Realized through still life photography and flexographic printing, the crisp bag design measures 195mm x 320mm, with each flow pack telling a story about folk souvenirs with a touch of humor, inviting users to smile and engage with the packaging.

The project, led by Estudio Maba in Murcia, Spain, involved a dedicated team including strategy by Beatriz Suarez, art direction by Miguel Angel del Baño, design by Jose Lorente, and photography by La Industrial. The design process presented challenges in composing elements with natural components to achieve the desired effect, resulting in a visually striking and engaging product.

Plaza del Sol crisp bag design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2020. This accolade acknowledges the design's outstanding creativity, technical skill, and ability to authentically blend art, science, and technology, contributing to an improved quality of life for consumers.

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