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Huanghongying Tea Packaging Design

Wei Dai's Huanghongying tea packaging design encapsulates the ecological harmony of Guizhou's tea gardens, showcasing the unique geographical environment and the harmonious coexistence of man and nature. The packaging is made of recyclable carton structure, emphasizing environmental friendliness and convenience. The separate small bags ensure easy consumption without polluting other tea, while the hand-drawn illustrations depict the diverse climate of the tea mountain and the environmental management of tea tree growth.

The project was launched in Guizhou in March 2017 and completed in Shenzhen in May 2018. It received the Bronze A' Design Award in 2020, recognizing its outstanding and creatively ingenious design that authentically represents the experience and resourcefulness of the designer.

Wei Dai's design not only captures the essence of the unique ecological environment but also addresses the challenge of conveying this information to consumers effectively. The packaging serves as a visual representation of the ecological concept, emphasizing the uniqueness of the environment and the high-quality tea it produces.

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