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Qian Xiang's "The Tea" Design

Qian Xiang's "The Tea" design project is a fusion of traditional Oriental tea elements with modern aesthetics, aimed at captivating contemporary young audiences. The packaging concept integrates the lasting impression of black tea with a sense of history, while catering to the aesthetic preferences of the modern generation. The design team meticulously reorganized traditional elements to create a visually striking and symbolically significant packaging vision, departing from conventional adornment gimmicks prevalent in the market.

The "The Tea" design boasts unique properties that set it apart from conventional packaging concepts. By combining traditional elements with symbolic meaning, the design achieves a perfect visual structure that aligns with contemporary aesthetic standards. The team abandoned superficial adornments in favor of deeper connotations, aiming to establish a profound connection with the target audience.

Realized through advanced techniques such as bronzing, embossing, and texture processes, the "The Tea" design features a hard box shell with intricate embossing, origami handbag made of skin paper, and a crystal glaze cup, showcasing a blend of traditional craftsmanship and modern innovation.

The overall size of the design measures at x35.5cm * y25.5cm * z6.75cm, offering a substantial and visually impactful presence.

Keywords associated with the design include tea packaging, gift box packaging, illustration, and narrative design, reflecting the multifaceted nature of the project.

The project was realized in Changsha, Hunan province, China, between June 2018 and August 2018, with extensive research conducted to understand the essential demand behind business gift products. The team overcame the challenge of satisfying the preferences of buyers from diverse industry backgrounds, majors, and cultural inclinations, resulting in a design that resonates with a wide audience.

Qian Xiang's "The Tea" design project was awarded the Silver A' Design Award in 2020, recognizing its outstanding expertise, innovation, and remarkable level of excellence. The design exemplifies a harmonious blend of tradition and modernity, creating a packaging concept that evokes positive emotions, amazement, and wonder.

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