FOR IMMEDIATE RELEASE

Brand Identity Redesign Reflects Company's Growth and Commitment to Excellence

Transam Carriers Inc., a prominent transportation and logistics provider operating in both Canada and the United States, has unveiled a new brand identity designed by Maksim Zinchuk. The updated visual identity, the third in 16 years, reflects the company's commitment to excellence and its response to the evolving market conditions in the trucking industry of North America.

The brand's new visual identity, inspired by the rare animal Zubr, features a stylized symbol of the European Bison to convey the spirit of the brand. The incorporation of yellow triangles in the graphics has made the brand highly recognizable among industry professionals.

Designed and currently supported by NUMZ Graphics, the new brand identity has been successfully implemented across various touchpoints, including corporate trucks, website, social media, stationery, advertising, and promotional products. The use of unique colors and fonts, along with the stylized Zubr symbol, has created a dynamic and distinctive look for the brand.

To achieve this redesign, Maksim Zinchuk and his team at NUMZ Graphics conducted in-depth research, analyzing competitors' visual identities and conducting internal surveys to align the brand's appearance with the preferences of truckers and potential clients. Overcoming creative and technical challenges, the team developed three different concepts before arriving at the final design.

Maksim Zinchuk, a Graphic Designer and Art Director based in North York, Canada, is known for his expertise in providing professional marketing and visual solutions. His design studio, NUMZ Graphics, has received accolades for its creative projects and is the recipient of the Bronze A' Design Award in 2022 for outstanding and creatively ingenious designs.

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