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Maotai-Flavour Wu Packaging Design

Guangzhou, China - Renowned designer li zuo has been awarded the prestigious Silver A' Design Award for the "Wu" (Understanding) series, a luxury packaging design inspired by the essence of Maotai-flavour liquor. The series, positioned as a high-end product, embodies the bartender's deep understanding of Maotai-flavour liquor, refining its essence into each bottle.

The design, which takes the shape of a water droplet, features a glass bottle with baked flower details, while the outer box is crafted from natural wood with water pattern grain, creating a visually stunning representation of the liquor's essence. The bottle shape symbolizes the soul of Maotai-flavour as the drop of the liquor's essence, with the glaze-sprayed glass body and gilded logo adding to its luxurious appeal.

Measuring 260mm wide, 140mm deep, and 300mm high, the "Wu" series is a testament to the fusion of technology and art, with the wood carved glass mold realizing the unique design. The project, which commenced in November 2018 and concluded in February 2019, was officially listed in Guizhou in May 2019.

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