FOR IMMEDIATE RELEASE

KOCH's Meerrettich Rebranding

Wolkendieb Design Agency has successfully reinvigorated the KOCH's Meerrettich brand, emphasizing its natural quality and 100-year legacy. The rebranding project, initiated in March 2021 in Aachen, Germany, was completed by July 2021, with the products making their way to the shelves in November 2021.

The new design focuses on unprocessed natural ingredients, aligning with the trend of "back to the roots" in the food industry. The labels now showcase the raw ingredients, reflecting the company's commitment to quality and naturalness.

The rebranding effort involved modernizing the logo and adapting the label shapes to the new identity, creating a fresh and high-quality look. The labels are printed on natural uncoated paper, further emphasizing the brand's commitment to naturalness.

The rebranding encompasses jars with natural paper labels in various sizes, aluminum tubes, and a catering range with large plastic containers. Each recipe features its own illustrations and color-coding, while a freshness and quality seal has been introduced to highlight the products' freshness. Additionally, the intensity level is indicated by a scale, enhancing the consumer experience.

Wolkendieb Design Agency's meticulous approach to the rebranding has not only attracted new customers but also retained existing ones. The brand's relaunch has been well-received, with the products now reflecting the naturality and simplicity of the recipes, resonating with consumers.

The Wolkendieb Design Agency is a creative full-service agency based in Aachen, Germany, specializing in packaging design, corporate design, and conception. The agency's commitment to creativity and professionalism has been recognized with the Silver A' Design Award in Packaging Design in 2022, showcasing their outstanding expertise and innovation.

-END-