FOR IMMEDIATE RELEASE

Social Campaign Kept MINISO Fans Entertained and Educated

During the pandemic, MINISO's "I Love You From Afar" campaign, led by Pancho González, engaged and educated consumers in Chile. With all stores closed, the campaign delivered thousands of entertaining ideas online, while also educating users on preventing the spread of Covid-19.

The campaign's strength lay in its 100% online execution, utilizing social media, vectorial illustrations, and well-known influencers to maintain contact with consumers. It featured a series of mandalas with MINISO characters, allowing everyone to intervene with their designs and drawings.

Despite the challenges of the pandemic, the campaign successfully maintained communication and engagement with MINISO lovers, earning the Bronze A' Design Award in 2021 for its creative and ingenious approach.

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