Introducing "Use What Moves You" Outdoor Campaign by Pancho González
CHILE -- /DESIGN/newswire -- Nov 26, 2019
Pancho González unveils the "Use What Moves You" Outdoor Campaign, inspired by the daily use of the Santiago Metro and featuring a range of Metro products.
FOR IMMEDIATE RELEASE
Santiago Metro's Bazar Metro
Pancho González, along with Cristián Chávez, Jorge Fajardo, and Neil Arce, presents the "Use What Moves You" Outdoor Campaign, drawing inspiration from the daily use of the Santiago Metro. The campaign showcases the Bazar Metro, the official store offering an array of Metro products, including t-shirts, mugs, bottles, and more, inviting Santiaguinos to incorporate these products into their daily lives.
Utilizing photography, Illustrator, and Photoshop, the campaign captures everyday situations of people using the subway to convey the habitual use of Metro products. The designs aim to encourage individuals to embrace Metro products as a new fashion statement, seamlessly integrating them into their daily routines.
The "Use What Moves You" Outdoor Campaign has been recognized with the Iron A' Design Award in 2020, celebrating its well-designed, practical, and innovative approach that meets professional and industrial requirements.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy