FOR IMMEDIATE RELEASE

Al Mocha Port Coffee Packaging

Elena Gamalova, a seasoned designer, has unveiled a captivating rebranding and packaging design for Al Mocha Port, Saudi Arabia, a prominent player in the import and roasting of specialty coffee and accessories in the region. The design draws inspiration from the rich history and tradition of Arabian coffee, particularly the story behind the brand name and the coffee provenance.

The packaging features a series of pouches with a clean front, adorned with three different plain colors to attract customer attention, while the sides showcase coffee illustrations, emphasizing the manufacturer's attentive attitude towards product selection. The aluminum stand-up pouch, flat bottom, quad seal design ensures both functionality and visual appeal.

Furthermore, the redesigned series highlights the brand's unique properties, with colors reflecting the origin and taste notes of the product. The redesigned logo, inspired by the architecture of the time period, and a flexible labeling system, provide consumers with essential information to make purchasing decisions quickly.

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