FOR IMMEDIATE RELEASE

The Enchanted Forest: Unveiling a Captivating Label and Packaging Design

Elena Gamalova, a seasoned designer with over 15 years of experience, has unveiled her latest creation - the label and packaging design for The Enchanted Forest, a uniquely crafted white rum from Blue Lagoon distillery, New Caledonia. Inspired by the traditional beliefs and culture of the local Kanak people, this design aims to celebrate the historical roots of the Enchanted Forest and its legendary spiritual drink.

The label design takes consumers on a journey of discovery, legends, and adventures, drawing inspiration from the joyous symbolism of the bird living in the Enchanted Forest and the refreshing blue shades of the surrounding lagoon. The packaging, featuring a glass bottle with a wooden closure and bamboo accents, exudes an aura of tradition and modernity, reflecting the essence of the rum it holds.

Characterized by gentle vanilla aromas and distilled from a variety of sugar cane produced by farmers in Southern Caledonia, The Enchanted Forest stands out in the competitive market of alcoholic beverages. The label design aims to create an emotional bond with customers, conveying the quality of the brand and the unique story behind the rum.

Recognized for her exceptional work, Elena Gamalova's design for The Enchanted Forest has been awarded the prestigious Golden A' Design Award in 2021, a testament to its outstanding creativity and impact on the world of packaging design.

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