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Mountain Tea: Redefining Traditional Chinese Tea Packaging

Xianfeng Wu's Mountain Tea packaging design offers a fresh take on traditional Chinese tea packaging. Inspired by the lush landscapes of Xishuangbanna, this innovative design combines convenience, environmental friendliness, and visual appeal. The tea cake, wrapped like candy, provides a unique and fashionable vision, while the use of environmental protection hand-made paper reflects a commitment to sustainability and innovation.

Measuring 280mmX205mmX70mm, the design consists of four independent packaging units that can be combined to create a complete picture, enhancing the product shelf display effect and reflecting the cultural background of the tea's region.

Completed in Shenzhen in January 2020 and exhibited at the Shenzhen Convention and Exhibition Center in December 2020, the Mountain Tea packaging design has received accolades, including the prestigious Silver A' Design Award in 2021.

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