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Platanus: Humanizing Psychiatry Practice

Platanus, a psychiatric practice in Brazil, draws its inspiration from the teachings of Hippocrates under a Platanus tree in Greece. The brand aims to bring more humanism to hospital medical care and all relationships among people from bio-medical areas. The visual identity system has its own font, graphics, and all elements were designed exclusively for the brand, creating a coherent visual language for Platanus.

The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts, and the typography was designed exclusively for the brand. The research sought for concepts related to medicine within a humanistic perspective, leading to the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of mankind. Platanus was awarded the Silver A' Design Award in 2021, recognizing its outstanding expertise and innovation in graphics, illustration, and visual communication design.

Pedro Panetto, the designer behind Platanus, is a Brazilian designer known for his focus on the design of visual identities and his studies and applications of the Golden Ratio. His work has been published in various design and creativity platforms and in two design books, showcasing his remarkable level of excellence and innovation in the field.

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