FOR IMMEDIATE RELEASE

Corporate Identity for Role by Pedro Panetto

Role's visual identity draws inspiration from the audiovisual production universe, with the letter "o" in the logo resembling old film rolls. The design's rectangular shape is a nod to elements such as cameras, clapboards, and screens. The logo in motion reflects the brand's name, "Role," derived from the Portuguese verb "to roll," symbolizing constant movement.

As a video producer agency, Role's visual identity conveys energy and dynamism, working seamlessly in both still and motion applications. All project and paper pieces were meticulously crafted using the Golden Ratio, adding a touch of aesthetic harmony to the design.

Pedro Panetto, a Brazilian designer, is the creative mind behind Role's visual identity. With a focus on visual identities and a deep understanding of the Golden Ratio, Panetto's work has garnered attention in the design community and has been featured in various publications and design books.

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