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Shadlee Tetra Pak Juice Packaging

Renowned graphic designer Mohammadreza Eslamparast presents Shadlee, a series of Tetra Pak juice packaging that stands out with its Cubism-inspired design and flat illustrations. The unique approach aims to capture the attention of every generation, making the products distinct on shelves.

Unlike traditional juice packages, Shadlee's designs feature hand-drawn, Cubism-style illustrations of fantasy faces, fruits, and various elements. The packaging is a result of meticulous doodling and drawing on paper, followed by digital illustration using Adobe Illustrator. The use of flat colors, instead of gradients, was a deliberate choice due to the limitations of Flexography Print.

With a width of 45mm, depth of 45mm, and height of 130mm, each Shadlee package is designed to reflect the color and essence of the fruit or flavor it contains. The project, realized in Tehran, Iran, was completed between May and June 2020.

The design process presented several challenges, including selecting distinct colors for the 8 different flavors, managing the intricate details of the Cubism style, and ensuring visual unity across all flavors. Despite these challenges, the result is a visually striking and cohesive series of juice packaging.

Shadlee's Tetra Pak juice packaging has been recognized with the prestigious Silver A' Design Award in 2022, showcasing outstanding expertise, innovation, and remarkable design. The unique approach and attention to detail have set Shadlee apart, making it a standout in the world of packaging design.

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