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Shadlee: Mohammadreza Eslamparast's Award-Winning Mocktail Drink Label Design

Shadlee is a unique mocktail drink label design that stands out with its use of special hand-drawn animal images and high-contrast colors. The project, which commenced in June 2019 and concluded in September 2019, was realized using a combination of hand-drawn illustrations and digital rendering techniques. The label's dimensions measure 80mm in width, 45mm in depth, and 290mm in height.

Before bringing Shadlee to life, Mohammadreza Eslamparast and the design team conducted extensive research to differentiate their concept from existing packaging in the market. The goal was to create a design that would be visually appealing and distinct, making use of flat illustrations and modern styling to capture the essence of a party drink.

One of the main challenges faced during the design process was the selection and stylization of five animals to represent the different flavors of the mocktail drink. The team successfully simplified the forms of the animals' faces, ensuring visual harmony and unity across all flavors. The resulting design not only enhances the shelf presence but also offers a delightful unboxing experience with its accompanying cardboard box, designed for easy carrying and gifting.

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