FOR IMMEDIATE RELEASE

Gong Cha's Brand Identity Revamp

Gong Cha USA CA, a renowned purveyor of premium teas, has unveiled a new brand identity aimed at spreading happiness and relaxation through its products. The brand's inspiration stems from the essence of tea, with a focus on creating a modern, natural, and comfortable identity that conveys variety, harmony, and smoothness. The revamp includes a series of brand materials such as business cards, postcards, rack cards, product name cards, in-store flyers, menus, corporate letterhead, envelopes, and promotional brochures.

The brand's primary color, "Gong Cha Tea Red," along with secondary colors like Pearl Brown, Milk Tea Beige, Leaf Green, and Water Blue, play a crucial role in forging the brand identity when the Gong Cha color system is utilized. The new visual identity, created by Graphic Designer Min Huei Lu, is designed to be easily adaptable to offline and online materials, ensuring a consistent and harmonious brand experience across various touchpoints.

The brand's commitment to providing premium products to its customers worldwide is reflected in the new brand identity, which is dedicated to inspiring the human spirit and creating happiness with a perfect cup of tea. The revamp is part of Gong Cha's efforts to increase brand awareness and promote tea culture globally, with a focus on cultivating tea culture and brewing happiness around the world.

-END-