FOR IMMEDIATE RELEASE

Gong Cha Responsive Website: Fostering Inclusivity and Accessibility

Gong Cha USA CA introduces a cutting-edge responsive website designed to effectively communicate the brand story, values, and services, emphasizing inclusivity and accessibility. The project's primary focus is to ensure that the website is easily accessible to all users, including those with disabilities or visual impairments, aligning with the brand's commitment to diversity, equal access, and social responsibility.

The website incorporates various accessibility features, following the Web Content Accessibility Guidelines 2.1 at least to the AA level, and supporting complete keyboard navigation for users with visual impairments. The design team conducted thorough user research, inviting members of the visually impaired community to interact with the existing website, serving as the foundation for efforts to improve accessibility.

With a commitment to fostering inclusiveness and providing equal opportunities for all visitors, Gong Cha's responsive website serves as a welcoming tea shop, ensuring a seamless and intuitive user experience, regardless of tech-savviness. The project, which started in May 2021 and finished in Oct 2023 in California, was awarded the Silver A' Design Award in 2024, recognizing its outstanding expertise and innovation in creating an inclusive digital space.

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