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Exhibition Stand Palitra: A Fusion of Nature and Art

Viktor Bilak's Exhibition Stand Palitra is a breathtaking fusion of nature and art, inspired by the beauty of a sunny meadow with flowers. The stand's aesthetic concept revolves around connecting the drawings of flowers on wallpaper with real flowers used in the stand's decoration. With a surface area of 126 sq. m. and dimensions of 14000mm x 9000mm x 5000 mm, the stand is a visual masterpiece that captivates and enthralls visitors.

The unique feature of the stand lies in its ability to seamlessly integrate the imagery of a sunny meadow with the functionality of an exhibition space. The main product showcased by the exhibitor company is wallpaper, and the stand ingeniously incorporates the floral elements from the wallpaper into its design. Real flowers adorn the floor of the stand, while the stand's lighting fixtures resemble the buds of flowers, creating a truly immersive experience for visitors.

The stand was constructed using the Octanorm System, with surfaces made from ecological recycled chipboard, reflecting Viktor Bilak's commitment to sustainable and eco-friendly design practices.

Exhibition Stand Palitra made its debut at the Heimtextil 2016 exhibition in Frankfurt am Main, following a meticulous design process that commenced in September 2015 in Moscow. The project posed several creative and technical challenges, particularly in creating the illusion of a sunny meadow through special lighting and flower decorations.

Photographer Viktor Bilak, along with the Marketing Director and Design Center Chief of KOF Palitra, played pivotal roles in bringing this exceptional design to life. The stand allows visitors to not only admire the wallpaper on display but also to touch and experience its texture, thanks to the special lighting that visualizes the wallpaper's relief.

As the recipient of the Iron A' Design Award in 2017, Exhibition Stand Palitra stands as a testament to Viktor Bilak's unparalleled creativity and design prowess. This prestigious accolade recognizes the stand's innovative and practical design, meeting professional and industrial requirements while integrating industry best practices and competent technical characteristics.

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