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Mercedes-Benz Russia SAO Exhibition Stand

The Mercedes-Benz Russia SAO exhibition stand, designed by Viktor Bilak, was unveiled at Comtrans-2015 in Moscow, Russia. The stand, covering 1504 sq. m, featured a unique artistic concept inspired by the image of a twisting road, expressed through broken lines on the floor and ceiling, symbolizing the trajectory for visitors.

The main idea of the stand's aesthetic conception was the image of a twisting road, integrating all its parts and organizing the trajectory for the visitors. The stand presented commercial vehicles produced in Russia and was constructed using the Double Form Octanorm system, with surfaces made from ecological materials such as recycled chipboard.

Starting in May 2015, the project was completed in September 2015, with meticulous research and design challenges overcome to organize the space for the demonstration of numerous vehicles. The stand effectively separated the presentation area and the scene and offices, providing a visually striking and functional space for the exhibition.

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