FOR IMMEDIATE RELEASE

Guotai Longjiu Zuncang: A Fusion of Tradition and Luxury

Ying Song Brand Design Co., Ltd proudly presents the Guotai Longjiu Zuncang, a high-end Chinese Baijiu packaging named "Dragon", reflecting the nobility and scarcity of the product. The design draws inspiration from the emperor's jade seal and the five-clawed golden dragon pattern woven using traditional techniques on the emperor's dragon robe.

The ceramic bottle, resembling an imperial seal, features a golden visual center representing the Chishui River flowing through the Yunnan-Guizhou Plateau, symbolizing a dragon shuttling in the clouds. The label, crafted from brocade, mirrors the fabric used for the emperor's dragon robe, further accentuating the product's opulence.

The redesign process involved referencing royal dragon patterns and overcoming the challenge of rendering intricate dragon patterns on woven fabrics. The project commenced in Shenzhen in October 2022, completed in December 2023, and was released for sale in China around December 18, 2023.

The Guotai Longjiu Zuncang bottle, measuring 90mm x 90mm x 215mm, is made from ceramic, metal, and brocade. The design team, led by Creative Director Yingsong Chen, included Li Haibo, Cheng Wenbing, and Hu Wei, who contributed to the 3D design.

The project's success is attributed to meticulous research on liquor packaging, aligning with customer preferences, and leveraging design software to create a new project that resonated well with the target audience. The intricate dragon pattern on the brocade fabric presented a significant technical challenge, requiring a deep understanding of textile technology to ensure a flawless execution.

Ying Song Brand Design Co., Ltd, based in Shenzhen, China, has a proven track record of delivering influential packaging designs and has been recognized with numerous domestic and international design awards. The company's commitment to excellence is exemplified by the Guotai Longjiu Zuncang, which was awarded the Bronze A' Design Award in 2024, showcasing the brand's dedication to creativity and innovation.

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