Zhenjiu Zhencang Chinese Baijiu Packaging Design Wins Silver A' Design Award
CHINA -- /DESIGN/newswire -- Jul 11, 2022
Ying Song Brand Design(Shenzhen)Co., Ltd unveils the award-winning Zhenjiu Zhencang Chinese Baijiu packaging design, inspired by the elegance of pearls and the art of time, conveying a culture of preciousness and scarcity.
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Zhenjiu Zhencang Chinese Baijiu Packaging Design
Ying Song Brand Design(Shenzhen)Co., Ltd proudly presents the Zhenjiu Zhencang Chinese Baijiu packaging design, a visually stunning and collectible creation that embodies the brand's culture of "treasure among liquors". Inspired by the symbolism of pearls, the design reflects nobility and preciousness, resonating with the art of time in wine-making and pearl formation.
The packaging features a sailboat-like shape, with bottles elegantly displayed on a pearl shell-shaped tray, reminiscent of "The Birth of Venus" by Sandro Botticelli, appealing to Western consumers with its noble and exquisite aesthetics. The crystal base, adorned with an ancient winery and LED lighting, pays homage to the enterprise's rich history.
Utilizing metal, wood, PMMA, LED light, and plastic, the design measures 520mmx250mmx370mm, showcasing meticulous craftsmanship and attention to detail. The creative team, led by Yingsong Chen, has brought this exceptional vision to life, with contributions from Gang Wang, Nian Li, Wenbing Cheng, Huandi Li, and Wei Hu.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy