FOR IMMEDIATE RELEASE

Vintage Packaging Design for Jean Paul Lab Smoothies

ABC Design Communication has unveiled a vintage-inspired packaging design for Jean Paul Lab Smoothies, aimed at transforming the visibility and demand for wholesale products in bar and cafe environments. The packaging features engravings of cyclists, symbolizing freedom and pleasure, and is designed to captivate viewers with its unconventional, playful aesthetic.

The placement of Jean Paul Lab Smoothies in prominent areas within catering and bar settings serves as a creative vehicle to increase sales and brand demand, even when not directly related to the consumer. The vintage aesthetic is complemented by a 30s-style font in the logo, adding to the overall appeal of the packaging.

The project, which commenced in April 2020 and concluded in July 2020 in Athens, Greece, was driven by the goal to bring the smoothies out of obscurity and into the spotlight, creating a subversive and attractive image that stands out from competing products.

The vintage-inspired packaging design for Jean Paul Lab Smoothies has been recognized with the Iron A' Design Award in 2024, celebrating its practicality, innovation, and ability to meet professional and industrial requirements. This accolade acknowledges the packaging's integration of industry best practices and competent technical characteristics, contributing to a better world.

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