FOR IMMEDIATE RELEASE

Espresso Coffee Branding by ABC Design Communication

ABC Design Communication proudly presents the Espresso series, a visually striking coffee branding project that embodies the essence of coffee and its delightful aroma. Inspired by the linear top view of an espresso cup and the aroma that fills the space, the series includes Espresso Linea Blue, Espresso Linea Rossa, and Espresso Linea Aroma, designed exclusively for professional use.

The packaging features a central pattern symbolizing the aesthetic transformation of coffee, with red, blue, and orange colors standing out against a dominant black background. The metallic pouch specifications are 155mm in width and 325mm in height, making the packaging visually prominent in display cases.

The design strategy aimed to elevate the brand's position in the catering industry, combining aesthetics with functionality to captivate consumers and meet the demands of the market. The research-driven approach led to a unique color palette that defines the coffee blends, enhancing the brand's recognition and differentiation in the competitive coffee packaging landscape.

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