FOR IMMEDIATE RELEASE

Nefer: A Fusion of Art, Technology, and Design

Amr Ibrahim Mousa, a renowned professional in design, architecture, and art, has unveiled Nefer, a 3D-printed perfume bottle inspired by the concept of beauty in Ancient Egyptian culture. The name "Nefer" translates to "Beautiful on the inside and the outside" in English, encapsulating the essence of this luxurious fragrance packaging.

The bottle design, influenced by the graceful curves of the female form, embodies elegance and sophistication. Crafted using 3D printing technology, the bottle's organic shape and inner core housing the fragrance reflect the fusion of art, technology, and design. The packaging, reminiscent of a sculptural masterpiece with its curved edges and gold typography, adds an iconic and identifiable touch to the product.

Nefer's technical specifications include a 90ml 3 fl. oz capacity and box dimensions of Max-Height: 12cm, Max-Width: 9cm, Max-Length: 19cm, while the bottle measures Max-Height: 16cm, Max-Width: 6cm, Max-Length: 6cm. The design, realized in Milan, Italy, was completed in September 2020, following its commencement in April 2020.

Recognized with the Silver A' Design Award in 2021, Nefer stands as a testament to Amr Ibrahim Mousa's exceptional expertise in branding and innovative design. His work, characterized by a fusion of branding and architecture, has garnered international acclaim and numerous awards across various design disciplines.

Amr Ibrahim Mousa's Nefer represents a harmonious blend of history, art, and modern technology, offering a unique and captivating olfactory experience within an exquisitely designed package.

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