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Beltur Go: Redefining On-The-Go Dining Experience

Beltur Go, a revolutionary packaging design by Musa Çelik, offers a convenient solution for enjoying meals in urban green areas. The innovative packaging allows users to hold food and beverages with one hand, enhancing the on-the-go dining experience. With a focus on practicality and sustainability, the design features unique properties such as a food box that can be placed on the drink cup, creating a hassle-free dining experience.

The packaging, made from 350 grams of American Bristol paper using offset printing, offers a more hygienic and convenient way to consume meals while on the move or sitting on a bench. The design also incorporates small folded areas for holding sauces and can be used as a tray for holding coffee, water, and cookies, adding versatility to the user experience.

Unlike traditional plastic packaging, Beltur Go utilizes paper as a sustainable alternative, contributing to the reduction of plastic waste. The project, which took place between June 2020 and August 2020 in Istanbul, was driven by extensive research aimed at addressing the challenges of urban dining and enhancing the overall dining experience in public spaces.

“Beltur Go is a testament to our commitment to creating practical and sustainable solutions for urban dining. By leveraging innovative design and sustainable materials, we aim to transform the way people enjoy meals in urban green areas,” said Musa Çelik, the Creative Director behind the project.

The project was awarded the Iron A' Design Award in 2021, recognizing its practical and innovative approach to packaging design. With a strong focus on enhancing the dining experience and reducing environmental impact, Beltur Go sets a new standard for on-the-go dining solutions.

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