FOR IMMEDIATE RELEASE

Super Box: Redefining Food Delivery Packaging

Designed by Musa Çelik, the Super Box is a game-changer in food delivery packaging, specifically tailored for Divan Restaurant in Turkey. Its unique asymmetrical shape streamlines order preparation and delivery, while the thermochromic ink ensures food temperature awareness.

Thanks to its modular structure, the Super Box offers versatile usage, enhancing both customer satisfaction and kitchen team efficiency. Crafted from biodegradable materials, it minimizes environmental impact, embodying Divan's commitment to sustainability.

With specific designs for various food groups, the Super Box guarantees a delightful dining experience at home, even during the pandemic.

The Super Box project commenced in April 2020 and concluded in June 2020 in Istanbul, Turkey. It was born out of the necessity to provide a premium dining experience to customers in the safety of their homes during the lockdown period.

During the design process, the team encountered challenges in finding and implementing the thermochromic ink, ensuring it accurately reflected temperature changes. However, their dedication paid off, as the Super Box now stands as a testament to innovation and practicality in food delivery packaging.

Musa Çelik, a renowned designer in Turkey, is the creative mind behind the Super Box. With a background in fine arts and a focus on packaging design, he has garnered numerous national and international awards for his exceptional work.

-END-