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iNMYES: Redefining Eyewear with Innovative Technology and Personalized Connection

The iNMYES Branding Project, led by designer ChungSheng Chen, has successfully transformed an OEM lenses manufacturer into a vibrant, professional brand with a fresh image. Leveraging over 30 years of expertise in lens development and optical knowledge, the brand aims to differentiate itself from international brands and strengthen its international marketing efforts. The project commenced in 2020 and concluded in 2021 in Tainan, Taiwan.

The brand name, derived from "in my eyes," signifies the concept of viewing the world from a personal perspective. The lowercase "i" emphasizes a personalized connection with consumers, while the deformed letter "M" symbolizes a handshake image, representing mutual trust between the brand and its customers. The brand's tone exudes superior technology, positive energy, and professional fashion, offering premium, stylish eyewear and building trust and relationships with consumers.

The logo, designed using Adobe Illustrator, and the animation, created using Adobe Premium and Adobe After Effects, reflect the brand's outstanding technology and its ability to broaden perspectives through its products. The color options of RGB, CMYK, and Pantone ensure consistent color appearance across various media platforms, with a minimum logo height of 4 mm.

The iNMYES brand logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.

iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes." The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.

Prof. ChungSheng Chen, the mastermind behind the iNMYES Branding Project, holds a Master and Bachelor degree of Industrial Design and has been an associate professor teaching product design and creative design thinking in the University for more than 30 years. He has been an active figure in the creative design industry, with numerous awarded designs and accolades. His design studio focuses on strategic design thinking, product planning, and branding services, helping many SME companies to acquire project funding from the government.

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