Introducing Xuannao Oriental Daqi Tea: A Sparkling Brand Identity
CHINA -- /DESIGN/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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Xuannao Master Cha - Brand Identity Design
The brand logo, featuring a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi," embodies the serious attitude of Chinese people towards their bubbly tea. The IP, "Da Qi Xia," metaphorically relates heroism, chivalry, and a lively spirit to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" â encouraging users to drink "Da Qi Cha" and become great achievers.
Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design allows for the portrayal of different states through the movements of "Da Qi Xia," providing a dynamic and interesting vitality.
The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
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