/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 25 DECEMBER 2024, 14:41 UTC+1
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CHINA -- /DESIGN/newswire -- Nov 30, 2023
Menghao Zeng Unveils "Long Xi" - A Fusion of Tradition and Technology
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Menghao Zeng, a renowned designer from Shenzhen, China, introduces "Long Xi," a captivating bronze incense stick packaging that seamlessly merges ancient Eastern culture with modern technology. The design draws inspiration from Eastern culture dating back 2400 years, offering users a distinctive cultural ritual experience. By skillfully blending electroplated aluminum film bags with wooden materials, "Long Xi" creates a heightened sense of technology while paying homage to historical traditions.
What sets "Long Xi" apart is its unique cross-material visual, incorporating aluminum-coated bags and wooden boxes to enhance the product's appeal. The wooden box features a sliding structure and multi-layered stickers, replacing conventional plastic seals, harmoniously blending ceremony and practicality. The series arises from a blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience that aligns with the brand.
To realize this design, advanced technology and meticulous replication of bronze patterns from 2400 years ago were employed. The packaging employs various cotton paper labels for sealing and printing historical documentary materials, along with gold stamping and embossing techniques to add visual depth. The result is a product that fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
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CHINA -- /DESIGN/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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