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Gujinggongjiu Liquor Packaging Design

INFINITY STUDIO has unveiled the Gujinggongjiu liquor packaging design, inspired by the characteristics of digital visual language to transform the traditional Chinese dragon into a modern and fashionable style. The design aims to provide a more youthful and visually engaging experience while incorporating traditional elements.

The unique properties of the design lie in its representation of the brand symbol, the traditional dragon totem, using a brand new digital style to offer a refreshing visual experience to consumers. The application of luminous ink further highlights the uniqueness of the product symbol, creating a captivating display effect.

Realized through luminous ink printing, the design allows the dragon pattern to be displayed in the dark, adding an element of mystery and uniqueness to the product. With dimensions of 150mm in width, 110mm in depth, and 280mm in height, the design offers a multi-level visual effect through its open left and right sides.

INFINITY STUDIO's Gujinggongjiu liquor packaging design project commenced in April 2021 in Changsha and concluded in August 2021 in Shenzhen. The design process involved in-depth research into experience design, box open mechanisms, and printing materials to achieve a unique style and opening experience, culminating in the creation of this innovative product.

The designer, with over a decade of experience in packaging design, has a proven track record of creating classic products for well-known domestic brands, particularly in high-end liquor packaging. The Gujinggongjiu liquor packaging design has been recognized with the prestigious Golden A' Design Award in 2022, reflecting its outstanding creativity and impact in the industry.

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