FOR IMMEDIATE RELEASE

Cultural Program 'China In The Classics' by Zhou Haiwen, Che Shilong, and Guo Cheng

China Media Group's 'China In The Classics' program, designed by Zhou Haiwen, Che Shilong, and Guo Cheng, is a captivating exploration of ancient Chinese wisdom and values. The program, which combines cultural seminars, drama, and visualization, delves into the stirring stories of traditional Chinese classics, bringing to light the creation process and core ideology behind these cultural masterpieces.

The advertising design for 'China In The Classics' is a visual representation of the program's spirit and image, with books as the central focus. Through deconstruction and graphic expression, the design aims to make Chinese books and stories accessible to people from diverse cultural backgrounds, fostering a deeper understanding of Chinese heritage and ethos.

Utilizing a blend of traditional Chinese styles and modern graphic elements, the design incorporates graphical representations of ancient books from both Eastern and Western traditions, creating easy-to-understand visual symbols that evoke historical emotions and invite viewers to explore the rich narratives behind the graphics.

Recognized for its creative ingenuity, the 'China In The Classics' advertising design has been awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category, celebrating its exceptional contribution to art, science, and technology while enriching the cultural landscape.

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