FOR IMMEDIATE RELEASE

Documentary: Every Treasure Tells A Story

Zhou Haiwen, Che Shilong, and Guo Cheng present "Every Treasure Tells A Story," a captivating short documentary that introduces 100 of China's national treasures, shedding light on the creativity of ancient Chinese people and their cultural legacy. The campaign aims to inspire a deeper understanding and appreciation of Chinese culture and heritage.

The documentary creatively utilizes visual dialogues across time, combining each national treasure with unique dialogue boxes, symbolizing the vastness of time and space. The design features a constellation motif, drawing parallels between the national treasures and stars, emphasizing their timeless significance.

The project, initiated in 2022, continues to captivate audiences worldwide, inviting viewers to explore the rich tapestry of Chinese history and creativity. The design team's innovative approach has earned them the prestigious Iron A' Design Award in 2024, recognizing their outstanding contribution to graphics, illustration, and visual communication design.

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