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Obsessive Love Film Festival Website

Min Huei Lu's project, "Obsessive Love," is a hypothetical film festival website designed to celebrate the films of Alfred Hitchcock. The project aims to incorporate the artistic expression of Hitchcock and five chosen films through a consistent visual language and design deliverables that mesh together as an integrated system. The objective is to coordinate a complex set of materials that must function together as a whole, marrying multiple messages with divergent formats—all with a unified and holistic aesthetic that contains the essence of the directors and their storytelling style.

The website, designed with dimensions of 1920px X 1080px, utilizes technologies such as Adobe XD and Adobe Photoshop. The project required extensive research, prototype testing for user ease, and a focus on achieving a well-organized user interface for a pleasant user experience. It was completed in San Francisco, starting in March 2019 and finishing in June 2019.

Min Huei Lu's design follows a thread in which unfulfilled characters stalk victims, giving them a sense of ownership, ultimately leading to dark empowerment that motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective, aiming to make audiences feel complicit in the events onscreen. The project faced challenges in exploring and understanding Hitchcock’s work on a 5-series of films, particularly focusing on the perspective of a voyeur and incorporating the physical attributes of the voyeur’s tools into the design process and innovation.

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