SUMMER PALACE TOUR Unveils New Brand Design to Celebrate 110th Anniversary
CHINA -- /DESIGN/newswire -- Oct 05, 2023
Beijing Jiaotong University presents a brand new cultural and creative design to mark the 110th anniversary of the Summer Palace, offering visitors a unique and colorful experience from June to September 2024.
FOR IMMEDIATE RELEASE
Brand Design Showcasing the Cultural Connotation of the Summer Palace
Beijing Jiaotong University's design team introduces a vibrant 2.5D style, depicting over 20 traditional Chinese buildings in the Summer Palace using black, red, and green colors. The concept of "Small Hand-carry" aims to provide visitors with a portable experience, allowing them to carry the history and beauty of the palace in their hands.
The cultural and creative products, including publicity materials, office supplies, and souvenirs, are crafted using special papers such as coated art paper and craft paper, employing techniques like screen printing and gild stamping. The souvenir box contains posters, key rings, adhesive tape, and a notebook, catering especially to young visitors.
The exhibition will be held at the Summer Palace, Beijing, China, from June 2024 to September 2024, offering visitors a chance to engage with the new brand design and experience the charm of China-Chic ancient architecture.
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