FOR IMMEDIATE RELEASE

Love Art Campaign

Winghook's Love Art Campaign, spearheaded by Daniel da Hora, presents a bold fusion of digital manipulation and artistic reinterpretation, incorporating renowned masterpieces from Art History. The campaign challenges viewers to discern incongruities, asserting its prowess in safeguarding the integrity of artistic treasures.

For the first campaign of Winghook, a Swedish design DNA, it was needed a bold and artistic approach to make a statement. By digitally editing famous paintings, whole new artworks were created, emphasizing the product's efficiency and usage.

The Love Art Campaign involved over 400 hours of digital treatment and manipulation work, utilizing Procreate, Blender, Photoshop, and Illustrator. Each painting underwent meticulous digital manipulation, resulting in new, surprising artworks that challenge viewers to notice the subtle differences.

-END-