FOR IMMEDIATE RELEASE

Dynamic Identity Design for Genotyping Service

Brand Bar Communications proudly presents "It Is In Your Genes," a dynamic brand identity design created for a genotyping service. Inspired by the DNA structure and Morse codes, the design encapsulates the essence of the client's operation, offering a unique and visually striking representation of their brand.

The logo, crafted using specially designed Morse codes, forms the name of the client, resembling the double-helical structure of DNA. This innovative approach transforms a static logo into a dynamic identity, symbolizing the business conceptually and visually.

The iconic form of the logo is reflected as a pattern in further identity elements, including an elegant box for sampling tools, enhancing the brand's visual world. The project, led by designers Bianka Földi and Robert Válóczi under the creative direction of Attila Simon, commenced in Budapest in July 2021 and is ongoing with website development.

Brand Bar Communications is a Budapest-based design team dedicated to helping their clients stand out through strategic and creative brand solutions. Their passion for design has been recognized with numerous local and international awards, reflecting their commitment to excellence and innovation in the industry.

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