FOR IMMEDIATE RELEASE

Dynamic Identity Revival for Franz Liszt Chamber Orchestra

Brand Bar Communications introduces "Can You See the Music," a music-driven dynamic brand identity designed to revive the visual appearance of the Franz Liszt Chamber Orchestra. Inspired by the orchestra's repertoire, the innovative concept transforms traditional sheet music into a circular format, creating a new visual language for music notation. This groundbreaking approach allows for the visualization of any piece of music within the defined guidelines, making music visible to all.

The dynamic nature of the identity empowers each orchestra member to create a personalized logo, reflecting their favorite piece of the repertoire. Furthermore, a custom logo design application enables audience participation in the identity renewal process, reinforcing the orchestra's connection with its supporters.

The new brand identity was launched through a comprehensive redesign of the orchestra's digital channels, accompanied by the "Can You See the Music?" outdoor and online campaigns. This initiative emphasizes the multi-sensory experience of music, highlighting that it can now be heard, felt, and seen. The introduction of a logo generator app further engages the audience, inviting them to actively contribute to the orchestra's renewed identity.

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