FOR IMMEDIATE RELEASE

Designing a Brand for Peace and Presence Well-Being

Lisa Winstanley introduces Peace and Presence Well-Being, a UK-based holistic therapy brand focused on rejuvenating the body, mind, and spirit through reflexology, holistic massage, and reiki. The brand's philosophy aims to guide clients towards stillness and inner peace, fostering relaxation and comfort.

The brand's visual language draws inspiration from nature, particularly childhood memories of riverbanks and woodland landscapes, resulting in a nostalgic and calming aesthetic.

The design process involved a human-centric approach, with the client's involvement at every stage, resulting in a unique and personalized brand identity.

The brand's logo is printed using copper foil or a metallic copper spot color, and stationery is printed on textured matte recycled stock, reflecting the brand's commitment to sustainability.

The project, which started in December 2018 and finished in June 2019, was a collaboration between Singapore and the UK, showcasing the brand's international reach and influence.

Through in-depth interviews and research, the visual system for Peace and Presence Well-Being was crafted to reflect the company's values and key aims, resulting in a brand that resonates with a high-end clientele.

The brand's unique properties and design specifications, including business card and letterhead dimensions, further emphasize its attention to detail and commitment to quality.

Peace and Presence Well-Being's branding not only appeals to a high-end clientele but also serves as a secondary advertising mechanism through the sale of branded merchandise, including tote bags and select beauty products.

Lisa Winstanley's extensive commercial experience and international recognition in the design industry underscore the brand's credibility and innovative approach.

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