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Exhibition Design for South China Book Festival

Designer Muchuan Xu's creation for the South China Book Festival aimed to establish a coordinate system in space, integrating perception and order to pre-plan the logic of streamlines and create identifiable spatial rhythms.

The exhibition covered 9,050 square meters and featured six themes corresponding to different colors of flowers and six "YUE," symbolizing the historical imprint of urban reading.

The project utilized recyclable modeling devices and digital interactive experience equipment, showcasing a blend of real scenes and virtual reality to provide an immersive and environmentally friendly experience.

The unique spatial rhythm of the festival was achieved through visual transparency, internal openness, and perceptual order, connecting different zones to form a varied and complete order experience.

Despite facing time constraints, the exhibition was successfully designed and built within a month, showcasing Guangzhou's cultural heritage and the city's significance as a world-class metropolis.

Recognizing the innovative and practical approach of the design, the South China Book Festival exhibition by Muchuan Xu was honored with an Iron A' Design Award in 2024.

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