FOR IMMEDIATE RELEASE

Hila Mor wins Silver at the prestigious A' Idea and Conceptual Design Award with Venous Materials Interactive Materials.

Hila Mor's groundbreaking Idea sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Idea and Conceptual Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Venous Materials Interactive Materials” by Hila Mor has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2021, in the highly competitive idea and conceptual design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Venous Materials Interactive Materials but also emphasizes the influential role of Tangible Media Group, MIT Media Lab in elevating standards within the idea domain.

The visionary behind “Venous Materials Interactive Materials” Hila Mor, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Venous Materials Interactive Materials” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning idea.

About Venous Materials Interactive Materials

Venous Materials project envisions a new way to design dynamic tangible interactions using fluidic Interfaces. It is a new type of interactive material that is inspired by veins systems in nature and throughout the human body. When the user applies pressure or motion to the material, it dynamically displays geometric patterns and colors. The different patterns are displays that function as tangible sensors, to animate dynamic graphics, to create responsive objects for learning activities, and to visualize body movement and balance.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Idea and Conceptual Design Award honors outstanding design of innovations, prototypes, blueprints, sketches, models, concepts, brainstorms, proposals and more.

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