FOR IMMEDIATE RELEASE

Hitomi Otake wins Silver at the prestigious A' Pet Care, Toys, Supplies and Products for Animals Design Award with Neko Goten Cat Tower.

Hitomi Otake's groundbreaking Pet Care sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Pet Care, Toys, Supplies and Products for Animals Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Neko Goten Cat Tower” by Hitomi Otake has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2021, in the highly competitive pet care, toys, supplies and products for animals design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Neko Goten Cat Tower but also emphasizes the influential role of Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.　 in elevating standards within the pet care domain.

The visionary behind “Neko Goten Cat Tower” Hitomi Otake, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Neko Goten Cat Tower” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning pet care.

About Neko Goten Cat Tower

It started as a project to showcase Japanese craftsmanship, utilizing laminated cedar wood from Fukui Prefecture in Japan and the skills of furniture craftsmen in Fukui Prefecture. It is a luxurious piece of cat furniture that incorporates elements of sleeping, toilet and eating spaces, while being a cat tower that understands the habits of cats and allows them to exercise. Even if it don't remodel home for cat, it can be used as an interior accent, and the design shows the splendour of woodworking techniques by furniture craftsmen and the beauty of the wood grain.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Pet Care, Toys, Supplies and Products for Animals Design Award honors outstanding design of pet food, pet apparel, pet beds, feeding bowls, litter boxes, pet carriers, grooming tools, toys and more.

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