FOR IMMEDIATE RELEASE

Hui Tu wins Iron at the prestigious A' Packaging Design Award with Kanpai Citrus Liqueur.

Hui Tu's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Kanpai Citrus Liqueur” by Hui Tu has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2024, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Kanpai Citrus Liqueur but also emphasizes the influential role of Hungkung University in elevating standards within the packaging domain.

The visionary behind “Kanpai Citrus Liqueur” Hui Tu, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Kanpai Citrus Liqueur” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Kanpai Citrus Liqueur

The project team developed the citrus liquor "Kansai" (means Bottoms Up in Chinese) based on the newly developed processing skills to represent its origin Taichung City, Taiwan. The designer expects this brand new product may call for a celebration as a motivation. The geometric images of citrus tankan and ponkan are therefore retrieved as the elements to form the major icons of Kansai packaging design. The texture of citrus skin is presented based upon the printing skills of partial glazing and punching that the branding spirit is delivered efficiently and aggressively.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

-END-