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Oulevi Packaging Design for Draft Beer

Zhangyong Hou's Oulevi Packaging Design for draft beer has been awarded the prestigious Iron A' Design Award in 2021. The innovative packaging design showcases the unique charm of Oulevi beer, incorporating illustrations that depict the origin of the raw materials used in the beer, such as barley from Australia, yeast from northern Europe, and hops from North America. The design, realized using stainless steel, features a glass of beer outline, effectively communicating the excellent quality of the product to consumers.

Oulevi, a newly established enterprise specializing in raw beer, aimed to address consumer demand for a deeper understanding of the product's story and quality. The packaging design successfully conveys the brand's unique selling points, allowing consumers to quickly recognize the product on the shelf and understand its advantages. Through meticulous research and creative problem-solving, Zhangyong Hou's design effectively meets professional and industrial requirements, contributing to a better world through its practical and innovative approach.

Zhangyong Hou, based in Dalian, China, is known for his studio's emphasis on creativity and quality in packaging design. With a focus on creating business value for clients and gaining public recognition, the studio is recognized for its expertise in creating memorable symbols for products, earning the trust of numerous enterprises.

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