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Bavarian Beer Packaging Design

Bloom advertising agency's Bavarian Beer Packaging Design for Tucher AEcht Nuernberger Kellerbier has been awarded the prestigious Golden A' Design Award in 2020. The packaging design reflects the rich brewing heritage of Nuremberg and Bavaria, honoring the traditional brewing art of Tucher Brewery. The design takes an authentic look back in time, featuring a hand drawing of the Nuremberg castle and a wooden barrel in the cellar, framed by vintage-style type fonts.

The packaging design stands out with its unique portrayal of the historical significance of the beer, showcasing the company's "St. Mauritius" trademark and a copper-colored crown cork that conveys craftsmanship and trust. The design captures the essence of the 600-year-old rock-cut cellars underneath the Nuremberg castle, where the beer was aged in medieval times.

The 500ml standard returnable bottle, a popular beer container in Germany, features the Tucher AEcht Nuernberger Kellerbier label, which is responsible for convincing the target group and activating them to buy, as the brand is not supported by any classic or digital advertising apart from POS displays and cardboards.

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