FOR IMMEDIATE RELEASE

Bloom advertising agency Unveils Key Visual for Transatlantic Innovation Week

Bloom advertising agency has unveiled the key visual for the Transatlantic Innovation Week event series, emphasizing the partnership and innovative strength. The event communication platform, including a teaser video on the landing page, showcases the impulse power of unleashed creativity and encourages others to become part of the event. The landing page also serves as the event calendar with all key dates. The teaser video was edited using After Effects and Premiere Pro, incorporating moving image material, text, and image animations to tell the story of "creativity unbound" and the overarching goal of the event series.

The event series, supported by participating partners, featured over 50 events throughout Germany, highlighting the theme "creativity unbound." The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. The event serves as a collaborative effort in policies, resources, and technologies to fuel innovation for a better tomorrow.

The main challenge in designing the event communication was merging the fundamental approach of the transatlantic partnership with the event-specific concept while visualizing the idea of partnership as the overarching message. The event trailer, landing page, and social media toolset were designed to reflect the theme and encourage participation.

-END-