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Bloom advertising agency Unveils "Travel Buddy" - A Gamified Browser Game

Bloom advertising agency has unveiled "Travel Buddy," a unique gamified browser game aimed at introducing and promoting Holiday Extras products in an interactive and engaging way. The game leverages gamification to address the player's personal level, offering multi-layered game mechanics that enable users to gain insights into their travel behavior and preferences.

In "Travel Buddy," players are immersed in an interactive journey where graphic elements move parallactically as they navigate, creating a virtual travel experience. The game puts players in the role of a travel advisor, guiding a couple in vacation planning and providing tips for a successful trip. The advice leads to a humorous travel type test that reveals the player's vacation personality, while also allowing them to internalize the wide range of Holiday Extras products.

The game's development involved a combination of creative storytelling and parallax user experience, where the movement of graphic elements is influenced by the player's navigation, creating an exciting and interactive journey. With responsive design for various devices, "Travel Buddy" offers a seamless experience across laptops, smartphones, tablets, and more.

The virtual journey in "Travel Buddy" is controlled by the player through scrolling or swiping on the screen. Throughout the game, players encounter seven questions about their travel behavior, culminating in the revelation of their travel type test result and a rewarding shopping voucher upon completion.

The project, which began with the concept for a game mechanic, evolved into a comprehensive storytelling experience with the development of designs, illustrations, and programming for the game's parallax effects. The landing page for "Travel Buddy" went live in early 2023, marking a significant milestone for the innovative browser game.

"Travel Buddy" has been recognized with the prestigious Iron A' Design Award in the Advertising, Marketing, and Communication Design category in 2024. This accolade reflects the game's well-designed, practical, and innovative approach, meeting professional and industrial requirements while integrating industry best practices and competent technical characteristics.

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